Driven by a deep belief in human-centred design, Jessica brings energy, empathy and strategy together to create brands, places and experiences that connect with communities in ways that matter.
She works with organisations ready to engage communities, tell clearer stories and build trust through inclusive, emotionally resonant design. Her work centres lived experience and cultural insight, turning community voices into design that moves people and drives change.
Based in Australia, Jessica leads with warmth, curiosity and conviction, guiding teams through complex design challenges with a clear focus on purpose, people and possibility.
What the world needs more than ever is connection, not disconnection. Jessica works with organisations to co-design brands, places and experiences that truly resonate.
Jessica Watson is The Feeling Designer
With a deep understanding of user needs and a commitment to creating impactful outcomes, Jessica collaboratively integrates identity, environment and experience strategies to achieve successful outcomes.
Insights, thoughts, and stories from the world of design thinking, co-creation, and human-centered experiences.
How might co-design methodologies facilitate better cross-cultural relationships and outcomes on placemaking and built environment projects?
Jessica Watson
Explore the fascinating intersection of cognitive science and experience design. Learn how to create memorable experiences by activating multiple brain modules, leveraging storytelling, and designing for unexpected delight. Discover practical insights from experts in psychology, music venues, and place-based design.
Jessica Watson
Learn how about how we design can be the creation of better places and public places and architecture help public places and narrative experiences and cultural relationships, as such the way for inclusive, restorative and diverse perspectives.
Jessica Watson
Have you ever felt stuck on how to progress your career? Mentoring is a way to gain invaluable industry insight, ask questions, and develop your creative identity. Most importantly, it can build a supportive network of people all rooting for your success.
Jessica WatsonIf you're interested in collaborating, please reach out. I look forward to hearing from you.
