People-Centered Methodology
Empathy & Research
Deep listening and understanding of human experiences, needs, and motivations through comprehensive research methodologies
Co-Creation
Collaborative design processes that include diverse voices and perspectives in meaningful partnership
Emotional Connection
Creating designs that resonate emotionally and build meaningful relationships between people and products
Featured People Projects
M-PLACE BRANDING
M-Place is a retrofit of a central corporate tenant building in the heart of Shanghai, designed to activate the workplace and inspire a young, tech-focused audience. The food and beverage podium at the base plays a crucial role in enhancing the employee experience, offering a lively and festive atmosphere as a reprieve for workers.
COLUMBIA CIRCLE PLACEMAKING
Columbia Circle revitalises a historic gem in Shanghai's old French Concession area. This 1920s beauty, dormant for over 20 years, has been transformed into a vibrant hub for media, events, culinary experiences and social gatherings. The project outcomes include brand storytelling, graphics, wayfinding, event posters, collateral, and hoarding, creating a cohesive and engaging environment for Shanghai's dynamic community.
DWR BRAND & ENVIRONMENT IDENTITY
DWR Specialists sought a modern identity for their Cambridge veterinary referral centre to better connect emotionally with pet-owner clients. The new insignia, inspired by historical regal seals, has been modernised to convey trust, excellence and care. The art direction and pink details reflect the attention and compassion that define this prestigious centre of excellence.
WITH YOU MIDWIFERY COMMUNITY STRATEGY
With You Midwifery community strategy a delivery of 'WithYou Talks' - a series of intimate gatherings tailored for those traversing the transformative path towards motherhood or contemplating taking that monumental step. Hosted by With You Midwifery and a collective of knowledgeable specialists, together they provide a safe space for individuals to connect, share, and thrive.
WOMEN'S WORK RESEARCH PROJECT
The project aimed to address the underrepresentation of female-owned creative businesses and provide insights and guidance for aspiring female entrepreneurs navigating the complexities of womanhood, designerhood, and motherhood. The challenge was to capture the diverse experiences and perspectives of these women in a meaningful and engaging format.
THE FEELING DESIGNER COMMUNITY STRATEGY
In an increasingly fast-paced and digitally driven world, the design industry often priorities efficiency and aesthetics over human connection and emotional resonance. The challenge was to shift the paradigm, encouraging designers to embrace feeling- and connection-based practices that enrich both their work and the communities they serve.
BOOMTOWN PLACE BRANDING
Once China's largest iron and steel manufacturing plant, Chongqing Iron and Steel Factory has been reimagined as a mixed-use precinct called 'Boomtown'. With a logo that features a visionary spark at its core, and a sub-brand identity for the Chongqing Museum of Industry that was developed including a mascot who stands as a steel warrior honouring the factory workers who protected the site during wartime.
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