STRATEGIC SERVICES
Create engaging experiences that resonate with your audience and be a force for social innovation. Integrate your environment and experience with a deep sense of identity to create places, experiences and brands that deeply resonate with and engage your community.
Here are some ways we can get started.
USER JOURNEY MAPPING WORKSHOP
Facilitate a user journey mapping workshop to identify pain points and opportunities for improvement.
What is User Journey Mapping?
User journey mapping is a collaborative workshop technique that helps teams visualize the complete experience a user has with your service, product, or environment. By mapping out every touchpoint, emotion, and interaction, we can identify critical pain points and uncover opportunities for meaningful improvement.
Discovery & Mapping
- • Map current user touchpoints
- • Identify emotional highs and lows
- • Document pain points and friction
- • Uncover hidden opportunities
Analysis & Action
- • Prioritize improvement opportunities
- • Define success metrics
- • Create actionable next steps
- • Align team understanding
Duration
Half-day to full-day workshop
Participants
6-12 stakeholders and team members
Deliverables
Visual journey map and action plan
CO-DESIGN WORKSHOP
Facilitate a co-design workshop to engage stakeholders and community representatives in the design process.
What is Co-Design?
Co-design is a collaborative approach that brings together diverse stakeholders, community members, and design professionals to create solutions together. Rather than designing for people, we design with people, ensuring that voices from the community are central to the design process and outcomes.
Community Engagement
- • Inclusive participation methods
- • Diverse perspectives gathered
- • Community ownership of solutions
- • Authentic needs identification
Design Solutions
- • Collaborative idea generation
- • Rapid prototyping activities
- • Shared decision-making
- • Implementable design concepts
Duration
1-3 days depending on project scope
Participants
8-20 community members and stakeholders
Deliverables
Design concepts and implementation roadmap
EXPERIENCE DESIGN CONSULTATION
Provide expert advice on improving your user experience and engagement. Suitable for brand, digital, environmental and experiential.
What is Experience Design Consultation?
Experience design consultation provides expert guidance on creating meaningful, engaging interactions between people and your brand, service, or environment. Whether you're designing digital interfaces, physical spaces, or service touchpoints, this consultation helps you create experiences that resonate deeply with your audience and achieve your strategic goals.
Brand Experience
- • Brand touchpoint analysis
- • Customer journey optimization
- • Emotional connection strategies
- • Brand consistency frameworks
Digital Experience
- • User interface evaluation
- • Interaction design review
- • Accessibility assessment
- • Conversion optimization
Duration
2-8 weeks depending on project scope
Format
Analysis, workshops, and strategy sessions
Deliverables
Strategy document and implementation roadmap
PLACE POSITIONING & STRATEGY
Conduct an identity positioning and strategy session with market research and competitive analysis. Suitable for brand and environmental projects.
What is Place Positioning?
Place positioning is the strategic process of defining how your location, brand, or community should be perceived and experienced by its target audiences. This comprehensive approach combines market research, competitive analysis, and community insights to create a unique identity and positioning strategy that resonates authentically with people and place.
Market Research & Analysis
- • Target audience profiling
- • Market trends and opportunities
- • Demographic and psychographic analysis
- • Stakeholder needs assessment
Identity Development
- • Unique value proposition
- • Brand personality and attributes
- • Messaging framework
- • Visual identity direction
Duration
4-8 weeks from research to strategy
Format
Research, workshops, and strategy development
Deliverables
Strategic positioning framework and implementation plan
MINI DESIGN SPRINT
Run a mini design sprint focused on a specific challenge to ideate, prototype and test solutions. For environmental, digital and experiential projects.
What is a Mini Design Sprint?
A mini design sprint is an intensive, time-boxed process that compresses the traditional design thinking methodology into a focused 1-3 day workshop. This collaborative approach brings teams together to rapidly ideate, prototype, and test solutions to specific design challenges, creating tangible outcomes in a short timeframe.
Environmental
- • Public space design
- • Wayfinding systems
- • Community facilities
- • Urban interventions
Digital
- • Website design
- • Mobile applications
- • Digital interfaces
- • Online services
Experiential
- • Event design
- • Service experiences
- • Installation concepts
- • Customer journeys
Duration
1-3 intensive days
Team Size
5-8 diverse participants
Deliverables
Tested prototypes and implementation plan
IDENTITY AUDIT & CONSULTATION
Conduct a comprehensive identity audit and provide a detailed consultation. Suitable for brand, environment, experience or hybrid projects.
What is an Identity Audit?
An identity audit is a comprehensive evaluation of how your organization, place, or project is currently perceived and experienced across all touchpoints. This thorough assessment examines the alignment between your intended identity and the reality of how stakeholders actually experience your brand, environment, or service.
Brand Identity Analysis
- • Visual identity evaluation
- • Messaging consistency review
- • Brand touchpoint mapping
- • Stakeholder perception research
Strategic Alignment
- • Mission and values alignment
- • Strategic goal evaluation
- • Stakeholder needs assessment
- • Future vision alignment
Duration
3-6 weeks from audit to consultation
Process
Research, analysis, stakeholder interviews
Follow-up
Implementation support and progress review
What People Say About Jess
VCX Strategy Excellence
“Jess worked with us closely on the preparation of a VCX Strategy for a high-profile public realm project in Sydney. She brings a unique blend of creativity, enthusiasm, professionalism, and expertise - enhancing every aspect of our workshop sessions with our stakeholders and community participants. Jess' enthusiasm for HCD is energetic, inclusive and infectious. Always a pleasure working with Jess!
User Journeys & VSX
“It's been a pleasure working with you and learning from you, I hope we get to work together more.
Ready to get started?
Let's work together to create meaningful experiences that truly connect with your audience and drive positive impact in your community.
Book a consultation